You Just Didn’t Notice Yet
I’m William. I write about what technology is quietly doing to work and life, and lately I build the things I write about.
We’re Not Talking About the Same Thing Two Stories, Same Week A couple of weeks ago, I opened Claude Code, gave it one serious prompt and a couple of hyperlinks,…
Read the storySwedish Design is the label for what I build on evenings and weekends. Each one started as a story.
BetterRunning is an AI running coach powered by your Apple Watch. It builds your plan from scratch — and rewrites today's session every morning from how you actually slept, recovered and feel.
HubSpot knows your customers. Notion knows your notes. Keystone knows whether your marketing pays off.
By day I lead marketing at a multinational IT company in the Microsoft ecosystem. The rest of the time I run half marathons, tinker with home automation and AI, and write it all down. If it is to be, it is up to me.
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