So, picture this: I live in a relatively new house in what I thought was a quiet and safe neighborhood. The kind of place where you’d never expect anything bad to happen. Our houses are a bit on the pricey side, which added to the illusion of security. That’s why, when my garden gate broke, I didn’t rush to fix it. Instead, I did a quick fix with some binders, thinking it would do the trick. But boy, was I wrong.

A couple of weeks ago, some sneaky burglars managed to find their way into our garden and shed. Can you believe it? They made off with a drilling machine and even took one of our bikes! I was in shock. It was like a punch in the gut, a wake-up call that even in the seemingly safest neighborhoods, trouble can find its way in.

What happened next

After the theft, things started to change in our neighborhood. Suddenly, everyone was fixing their garden gates, realizing it was a common problem. Our neighbors were disturbed, expressing their concerns about feeling less safe. And guess what? Just a day after our garden got hit, another neighbor’s place was targeted by those pesky thieves. It felt like one of those crazy Black Swan events Nasim Taleb talks about.

Now, here’s the marketing lesson that hit me like a ton of bricks: timing is everything. If some salesperson had shown up before the break-ins, trying to sell us fancy home security devices or a home subscription, they would’ve been met with blank stares and polite refusals. We simply didn’t think we needed that stuff. But if they had arrived right after the burglaries, their chances of success would have been through the roof. It just doesn’t make sense to sell something to someone who doesn’t think they need it. So, marketers, listen up: save your marketing budgets and focus on those who are actually looking for your products and services.

So how does this relate to marketing?

This whole incident made me realize that safety should never be taken for granted. Whether you live in a shiny new neighborhood or an old one, you can never be too careful. It’s important to stay alert and proactive. Investing in reliable home security measures isn’t a luxury; it’s a necessity. By working together as a community and reinforcing our defenses, we can deter potential criminals and restore our peace of mind.

So, here’s the bottom line: the burglary that shook my seemingly safe neighborhood taught me a valuable marketing lesson. It’s all about the right timing. As for our community, we’re now more determined than ever to fortify our homes, regain our sense of security, and make sure incidents like these become nothing more than distant memories.

Remember, folks, timing is everything, both in marketing and in life. So, keep your eyes open, know when to strike, and always be ready to adapt to the ever-changing needs of your customers.

Categories: LifeMarketing