William van Zweeden

Marketing

  1. Here’s What I Learned When Building BetterRunning What BetterRunning is BetterRunning is three things pretending to be one thing. The app: a SwiftUI and watchOS coaching tool that reads your running data, most of it captured through… Life, Technology
  2. The Books I Read This Summer (2024 edition) The Black Swan I started reading the black swan a pretty long time ago. And despite the fact I found the content very interesting, I struggled to get through it,… Life, Marketing, Productivity
  3. Why That Athlete Sticks With You Earlier this week, I wrote a little piece on the rise of AI and connected it to the Paris 2024 Olympics. That piece was about one of my passions: technology.… Marketing
  4. Here’s why Apple Vision Pro will be Apple’s next big success On February 2, 2024, Apple will launch its major product, category: welcome Apple Vision Pro. Vision Pro is Apple’s first step in the area of AR, VR and MR, and… Marketing, Technology
  5. A Marketing Perspective on the True Worth of Things In the aftermath of the burglaries, a group of neighbors, including myself, rallied to fix our garden gates. Eager to take action, I spearheaded the effort, devising a solution and… Life, Marketing
  6. Seizing the Right Moment: The Art of Timing in Marketing So, picture this: I live in a relatively new house in what I thought was a quiet and safe neighborhood. The kind of place where you’d never expect anything bad… Life, Marketing

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