As we are nearing the end of 2020, I would like to look back to the “Avocado case” one more time. This small project was something I worked on in 2019 and it brought great traction with many of those that saw it. In all honesty, it surprised me big Read more…
I guess I should start by congratulating all of you who weren’t used to being on multiple conference calls a day. Congrats! You have all survived a very steep learning curve over the past few weeks or probably months. Good job. I guess something that is bound to a steep Read more…
Last week, I attended a seminar hosted by Denk Producties that featured Robert Cialdini as its main speaker. For a complete day, we learned about, and worked on, the psychology of persuasion. Great day, wonderful speakers, learned a lot. One of the six elements of persuasion is reciprocity. The act of giving. Those who Read more…
In my last blog, I spoke about disruption and the example of the boat crossing the Atlantic with the option to touch the steering wheel once or once every day. I think we can all agree that if pretty much everybody would prefer the second option over the first one. I have Read more…
There is no place you can go nowadays without hearing the D-word. Disruption. Everything needs to be disruptive. We need disruptive companies, we need disruptive team members, our whole food consumption pattern was disrupted, everything and everybody needs to be disruptive. The Next Big Thing Something else you may hear Read more…