Some stories

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Beyond the Algorithm – Why Authentic Words Matter in an AI-Driven World

Open your LinkedIn feed. Scroll for ten seconds. Do you feel that? That’s the “Beige Era.” It’s the sound of a billion voices saying exactly what you expected them to say, in exactly the tone you expected them to use. It is polite, it is efficient, and it is utterly, soul-crushingly boring. In November 2022, we thought the machine had finally learned to write. ChatGPT launched, and within weeks, we were all writing our Sinterklaas Read more

By William, ago
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Beyond the Iron Triangle: Embrace the Future of Limitless Possibilities

The sign on your wall is lying to you. You know the one: “Good, Fast, Cheap. Pick Two.”? For seventy years, this “Iron Triangle” hasn’t just been a project management tool; it’s been the ultimate corporate insurance policy. It was the valid excuse for every missed deadline, every bloated budget, and every mediocre delivery. It was a law of business physics. The comforting certainty that allowed us to shrug our shoulders when things went wrong. Read more

By William, ago
a close up of a metal structure with a sky in the background

The Unthinkable Power of MCP

Picture this: You’re a seller. Maybe you’re selling standard products—nothing custom, nothing designed to order—just good old make-to-stock items sitting in your warehouse. Business is good. Orders are flowing. But your inbox? It’s a battlefield. Eighty percent of your emails are inbound sales orders. Same questions. Same requests. Same. Repetitive. Work. Every morning, you face the same choice: Spend three hours manually processing orders, or let customers wait. Your competitors? They’re responding in minutes. You’re Read more

By William, ago
the google logo is lit up at night

Is Google digging its own grave?

Google’s $250 billion advertising empire is facing an existential threat—and ironically, it’s one they helped create. The search giant that defined how we navigate the internet may be engineering its own downfall through AI. Here’s why this matters to everyone who uses the internet. The Undisputed King of the Internet Let’s start with something we all know: Google is everywhere. It’s so ubiquitous that “to google” has become a verb in our everyday language. For Read more

By William, ago
assorted files

Are We Finally About to Ditch Documents as We Know Them?

In 2010, standing at a gas station with a tech visionary I deeply respected, he asked me a question that seemed absurd at the time: “What if everything we know about documents is about to become obsolete?” I dismissed it then. Today, I realize he might have predicted one of the biggest shifts in how we work since the invention of the printing press. Given I am now on the labor market for almost 20 Read more

By William, ago
white ceramic mug beside black computer keyboard

The Four Levels of System Thinking in Tana

From simple notes to Powerful Ecosystems What if I told you there’s a single tool that could replace your task manager, note-taking app, project planner, and database—all while making them work together seamlessly? After years of digital productivity chaos, jumping between dozens of specialized apps and complex integrations, I’ve discovered what might be the holy grail: Tana. And it’s about to change everything about how you manage information. I’ve spent dozens of hours mastering Tana’s Read more

By William, ago
A person typing on a laptop on a table

What if AI Was Never Meant to Compose Emails?

What if everything we thought we knew about AI’s role in communication was wrong? Last week, a series of eye-opening conversations forced me to confront an uncomfortable truth that could reshape how businesses approach AI altogether. Having worked in the B2B tech space for some time now, I’ve witnessed firsthand how organizations are struggling with this very challenge. The Genesis of a Thought Like many of you, I’ve watched the AI revolution unfold with equal Read more

By William, ago
white ceramic mug with coffee on top of a planner

Here’s how I use Tana for Task Management

Productivity’s a bitch. It’s a never-ending quest to do more with less. So if there’s a new way us productivity geeks have a chance to become one percent more efficient by switching tools, we do so! Now switching to Tana might well be the very last switch you make for your next task management adventure or todo app. Yes, there’s a proper learning curve but boy… this one’s powerful! Pretty sure you don’t want to Read more

By William, ago
a computer generated image of a ball of string

The Power of Context: How Data Transforms AI from Intern to Expert

You know that moment when you’re trying to explain something complex, and you stumble upon the perfect analogy? That happened to me during a weekend walk when I was pondering the true potential of generative AI. As someone who’s been neck-deep in the AI world since ChatGPT first dropped, I’ve been fascinated by its capabilities, limitations, and most importantly, its future potential. Let me paint you a picture that might resonate. Imagine Thomas Edison showcasing Read more

By William, ago