For a long time, I felt the urge to productize ideas, either into products, or into services, mostly for the fun of it. However, given I am a marketer, storyteller and a bit of a nerd after all, I decided I wanted to put those products and services out into the market in somewhat of a structured way.

Enter Swedish Design

Swedish Design in itself is nothing. It is mostly just the placeholder brand, to give the products and services I have brought to market a home. Maybe, someday, it may become the how or why of my products. Like “Product ABC, a Swedish Design idea”. We’re far from that though. For that to become reality, a brand must grow. And the only way a brand can grow is by producing perennial sellers and gaining impact and brand awareness subsequently. Worlds to win if you ask me.

Tana Add-Ons

I am a big Tana adept, if you hadn’t noticed it yet (one, two and three). Over time, I packaged some of my own apps and turned them into Tana templates. They’re meant to make you do more with Tana quicker. Let me know your thoughts.


RecTask – Recurring Tasks for Tana

Whether it is putting your kids to bed, doing the groceries, texting your best friend for a night out or filing your taxes, this Tana template enables you to never loose track of any recurring task again. More info here.


LumiBee – Project and Task Management for Tana

LumiBee is the first product I released under the Swedish Design brand. It essentially is a Project and Task Management template for Tana. You can learn more about it here.


AI Writing for Tana

Supercharge your writing flow with Tana, voice transcription, built-in AI and a rock solid writing flow with best practices embedded right into them. More info here.


Looking to stay in the loop?

Leave your credentials below. No spam. Guaranteed.