For a long time, I felt the urge to productize ideas, either into products, or into services, mostly for the fun of it. However, given I am a marketer, storyteller and a bit of a nerd after all, I decided I wanted to put those products and services out into the market in somewhat of a structured way.
Enter Swedish Design
Swedish Design in itself is nothing. It is mostly just the placeholder brand, to give the products and services I have brought to market a home. Maybe, someday, it may become the how or why of my products. Like “Product ABC, a Swedish Design idea”. We’re far from that though. For that to become reality, a brand must grow. And the only way a brand can grow is by producing perennial sellers and gaining impact and brand awareness subsequently. Worlds to win if you ask me.
BetterRunning
BetterRunning is my very first attempt at building an independent app, and the accompanying company plus operating model. Inspired by running, Elmo, everything AI and the strong belief that people that run better ultimately run faster, further and more often, I set out to build the app and everything that comes with it.
Read the full story here.
