williamvanzweeden.nl
williamvanzweeden.nl
I tell stories
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Life

A close up of a sign on the side of a building
Marketing

Why That Athlete Sticks With You

Earlier this week, I wrote a little piece on the rise of AI and connected it to the Paris 2024 Olympics. That piece was about one of my passions: technology. Here’s another piece, about another passion: the wonderful world of storytelling. Do you have any idea how many athletes competed Read more…

By William, 8 months12 August 2024 ago
flat lay photography of coffee latte in teacup on table
Life Marketing

A Marketing Perspective on the True Worth of Things

In the aftermath of the burglaries, a group of neighbors, including myself, rallied to fix our garden gates. Eager to take action, I spearheaded the effort, devising a solution and acquiring the necessary materials from a local DIY store. Together, we restored the gates to their former security. A neighbor, Read more…

By William, 2 years25 June 2023 ago
person holding withered bouquet of flowers
Marketing

Those Who Give, Will Receive (or: Reciprocity)

Last week, I attended a seminar hosted by Denk Producties that featured Robert Cialdini as its main speaker. For a complete day, we learned about, and worked on, the psychology of persuasion. Great day, wonderful speakers, learned a lot. One of the six elements of persuasion is reciprocity. The act of giving. Those who Read more…

By William, 8 years8 October 2017 ago
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